Brand/Rebrand Strategy Consultant
Hi I'm Dave.
I'm a brand/rebrand strategy consultant. I specialize in rebranding companies following a change of control, such as a merger, acquisition, or divestiture. I also provide brand strategy for companies launching new products or refreshing outdated brands. I help teams make strategic decisions and execute on branding/rebranding, renaming, consolidation, brand architecture, category design, positioning, differentiation, value proposition, and messaging, setting companies up to remain competitive in the future.
What are my qualifications?
I've rebranded over 30 companies, and have over 20 years of experience marketing a variety of innovative products, ranging from $0 at launch to over $2 billion in global revenue. I’ve worked at Silicon Valley startups, Fortune 100 corporations, and everything in between, and have developed rebrand strategies and brand innovation frameworks through years of real-world use. My work has resulted in multiple $100M dollar products sold in over 150 countries, one IPO, and three company acquisitions for $244M, $600M, and $5.3B.
Who am I a good fit for?
I have deep experience in regulated markets (healthcare), but can assist any market sector, including enterprise B2B, consumer B2C, and have worked with 2 person startups up to a 100,000 employee Fortune 100 corporation. The underlying branding principles and rebrand project management frameworks I use are broadly applicable. Some situations I fit well in:
- Your company has gone through a change of control, such as a merger, acquisition, consolidation, spin-out, or carve-out and need to transition to or integrate a new brand.
- You've outgrown your initial branding and need to rebrand/reposition to expand your marketshare and grow.
- You are preparing to launch a new product, and want to make sure it launches with as strong a brand strategy as possible.
- You do not have budget for a full time senior marketer, but could use senior level guidance and expertise.
Read more about me or follow me on Linkedin.
How do we work together?
Let’s have a chat to discuss your needs, and we'll build a flexible, cost-effective engagement plan together to meet your needs.