How to break every copywriting rule and get away with it
Dr. Bronner's soap breaks every copywriting rule and gets away with it.
Dave Kang
When is it time to rebrand?
In the early days of a new company, the first brand identity created tends to be done quickly, on a low budget, and with a limited scope suited to the product(s) available at time of launch. Rarely do early stage companies create a complete brand strategy with visual identity
Why IPP is better than ICP
Creating an IPP, an Ideal Pain Profile, is better than an ICP
GPT is What Happens When Engineers do the Branding
Are cryptic technology acronyms hurting customer adoption?
Barnes & Noble Adopts Decentralized Brand Strategy
Barnes & Noble takes a different approach to branding, allowing individual stores more control over the in-store brand experience.
The 4 P's of Marketing are Obsolete. Meet the 1 Second Marketing Framework™.
The 4 Ps of Marketing are obsolete. It's time for a new marketing framework for a short attention span digital world.
A New Chapter Begins. My Story...
After 20 years in marketing at various companies, I’m striking out on my own. To be honest it’s a bit scary, with lots of unknowns and pressures, in particular to create my own revenue stream. But it’s also exciting, a unique challenge, and something I’ve wanted