Services

My services can be categorized in these areas:

Rebrand Strategy and Project Management

Rebrands are common following a merger, acquisition, divestiture, spin out, or carve out, and can create a temporary burden on your staff. I have rebranded over 30 companies and can operate as a temporary brand transition team manager, shepherding the rebrand process across the entire business, including new brand architecture, corporate identity/brand guidelines update, marketing material conversion, and coordinating brand transitions across other departments such as customer service, legal, regulatory, operations, and manufacturing, etc.

Brand Strategy Consulting

For companies that need expert brand strategy for new product launches, brand architecture restructure and cleanup, corporate identity/brand guidelines development or improvement, corporate content and communications, company and product positioning, value propositions, and graphic design support.

Brand Storytelling and Refinement

Many companies struggle to articulate their value to customers, often focusing on technical features and benefits rather than addressing customer pains. I help "sell the story" better so customers quickly recognize themselves in the brand story, and grasp how products can solve their real-world problems. This includes a mix of category design, positioning, value propositions, and messaging work.

Brand Workshops

Either in person or virtual, I can do short workshops from half-day to a week, for intensive work that needs to be done quickly. These typically involve brainstorming, discussion, and strategy sessions. Ideal topics are brand strategy, category design, positioning, differentiation, launch planning, or content strategy.

Let's talk about your branding needs! Contact me here.