About Me

Hi, I'm Dave!

I'm a brand strategy consultant for innovative companies. I specialize in rebranding products or companies following merger, acquisition, or spin-off, and brand strategy and architectures for companies needing a refresh or who have outgrown their current brand.

I've worked in Silicon Valley startups, creative agencies, and a Fortune 100 corporation over a 20+ year marketing career. I've twice been the first or early stage marketer at VC/angel funded startups.

I started my career at Crate & Barrel, printed shirts for Donna Karan, helped create US Cellular's first e-commerce website, and designed the SOFA District logo for the City of San Jose. During the dotcom boom I helped launch Smallflower.com.

I joined Silicon Valley medical device startup HemoSense, which IPO'd in 2005 and was acquired by Alere in 2007 for $244M. Alere's Health Management division was acquired by Optum for $600M in 2014, and Abbott acquired Alere for $5.3 billion in 2017.

During the pandemic I branded, named, positioned, and launched a series of COVID-19 diagnostic tests that reached over $2 billion in revenue, were sold in over 150 countries, and were used by organizations including United Airlines, Real Madrid, and Le Cordon Bleu.

Here are some organizations I’ve worked on over the years, as a brand strategist, marketer, or designer:

• Abbott
• Alere
• Best Buy
• Butterfinger Candy
• City of San Jose
• Crate&Barrel
• Donna Karan
• Fedex
• JBA
• Kenneth Cole
• Kobo Candles
• Smallflower.com
• The Commons Project Foundation
• True Value
• US Cellular
• Visby Medical

I operate as a strategic and creative brand consultant, joining your team for the duration of your project, fully assisting you in the transition to your new brand.

I look forward to helping you brand/rebrand your latest innovations!

Let's talk about your marketing needs, contact me here.