New Orbit Marketing
Brand and rebrand strategy, marcom, naming, and design consultant
Hi, I'm Dave.
I'm a brand/rebrand strategy, marcom, naming, and design consultant. I specialize in rebranding companies following a change of control, such as a merger, acquisition, or divestiture, and I also provide brand strategy, marketing communications, and design services for companies launching new products or refreshing outdated brands. I help teams make strategic decisions and execute on branding/rebranding, corporate identity, brand portfolio strategy, brand communications, brand architecture, brand guidelines, brand naming, category design, positioning, differentiation, value proposition, and messaging, setting companies up to remain competitive in the future.
What are my qualifications?
I've rebranded over 30 companies, and have over 20 years of experience marketing a variety of innovative products, ranging from $0 at launch to over $2 billion in global revenue. I’ve worked at Silicon Valley startups, Fortune 100 corporations, and everything in between, and have developed rebrand strategies, brand innovation frameworks, and brand implementation and rollout plans through years of real-world projects. My work has resulted in multiple $100M dollar products sold in over 150 countries, one IPO, and three company acquisitions for $244M, $600M, and $5.3B.
Who am I a good fit for?
I have deep experience in regulated markets, but can assist any market sector, including enterprise B2B, consumer B2C, and have worked with 2 person startups up to a 100,000 employee Fortune 100 corporation. The underlying branding principles and rebrand project management frameworks I use are broadly applicable. Some situations I fit well in:
- Your company has gone through a change of control, such as a merger, acquisition, consolidation, spin-out, or carve-out and need to transition to or integrate a new brand.
- You've outgrown your initial branding and need to rebrand, reposition, or rename to align to new market realities.
- Your brand portfolio has outgrown your current architecture, and needs re-architecting for future growth.
- You are preparing to launch a new product, and want to make sure it launches with as strong a brand strategy as possible.
Read more about me or follow me on LinkedIn.
How do we work together?
Let’s have a chat to discuss your needs, and we'll build a flexible, cost-effective engagement plan together to meet your needs.